client

The National Community Reinvestment Coalition is a national not-for-profit membership organization working for economic justice and fair access to credit, capital, and financial services for local CDCs and other community groups.

problem

NCRC needed a unified communications program and
an identity that reflected the ethnicity of the population that they serve.

solution

Roberson Design developed a graphic element with ethnic appeal to be used on various print collateral. Individual program brochures were color coded for ease of recognition. Photo images illustrated the type of work performed by each program: investment, banking, etc.