The ICMA Retirement Corporation is a
financial services corporation that manages more than $15
billion in assets through diversified mutual funds. ICMA, the public sector
retirement expert, offers retirement plans to government employees and municipal workers.
ICMA Retirement Corporation
required development of marketing and recruitment
collateral for their human resources department.
A communications audit was
initiated by Roberson Design. Telemarketers, managers, and the CEO of the corporation participated in the interview process. Roberson Design developed and edited
career collateral to assist in ICMA's personnel recruitment efforts. Materials included employment
application, At-A-Glance, and Employee Benefits fact sheets.
This successful project collaboration led to the partnering of Roberson Design with ICMA on business