client
The ICMA Retirement Corporation is a financial services corporation that manages more than $15 billion in assets through diversified mutual funds. ICMA, the public sector retirement expert, offers retirement plans to government employees and municipal workers.
challenge
ICMA Retirement Corporation required development of marketing and recruitment collateral for their human resources department.
solution
A communications audit was initiated by Roberson Design. Telemarketers, managers, and the CEO of the corporation participated in the interview process. Roberson Design developed and edited career collateral to assist in ICMA's personnel recruitment efforts. Materials included employment application, At-A-Glance, and Employee Benefits fact sheets. This successful project collaboration led to the partnering of Roberson Design with ICMA on business development proposals.
  case study: ICMA RC
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