The DC economy was devastated after September 11.
Tourism and the hospitality industries were
severely impacted. In response,
the Department of Labor organized JobFest, DC, in an effort to
stimulate hiring in the Washington, DC,
Produce an effective marketing campaign with no time to spare.
Roberson Design, an SBA 8(a)
company that's LSDBE certified, quickly turnaround marketed
print collateral that promoted JobFest,
DC, with the local transit authority. The campaign consisted
of posters for the bus system and backlit
duo trans for the metro subway
system. These promo materials
help generated more than 2,000
attendees and participating employers at JobFest, DC, 1 & 2.